Chips BCBG: A Creative and Impactful Food Packaging Design

Uniquely Crafted Characters Representing Delicious Flavors

The inspiration for Chips BCBG came from various sources, including clean and impactful packaging designs from the United Kingdom and Brazil. The team at Arome Agency also drew inspiration from Favourite Design and Design Award Books, as well as from the vibrant design community on Instagram.

What sets Chips BCBG apart is its unique approach to representing the flavors of each product. The range features a series of characters in the shape of chips, each illustrating the recipe and taste of the corresponding flavor. This fun and warm tone adds a playful touch to the packaging, making it stand out on the shelves.

With a focus on top-quality manufacturing and creative recipes, BCBG craft chips offer a delightful snacking experience. The packaging reflects this commitment to excellence, with its clean and impactful graphics. The lightness and simplicity of the design convey the message that these chips are made with natural ingredients, promoting a healthy and authentic image.

Each character representing a product in the range is a unique creation, reflecting the distinct taste and personality of the flavor it represents. This attention to detail adds an element of surprise and intrigue, enticing customers to explore the different flavors offered by Chips BCBG.

The technical specifications of the packaging include two sizes: a larger one measuring 200 mm width x 300 mm height, and a smaller one measuring 200 mm width x 200 mm height. These dimensions ensure that the packaging is practical and visually appealing, making it easy for customers to grab their favorite flavor.

Chips BCBG are made in the south of France using natural ingredients, without the use of coloring agents or preservatives. This commitment to quality and authenticity is reflected in the design, reinforcing the brand's promise of delivering a delicious and healthy snacking option.

The journey of creating Chips BCBG began in 2009, with the latest addition to the range completed in 2019. The products are now distributed in all SNCF bar wagons, as well as in major French supermarkets such as Carrefour, Intermarché, and Monoprix. This widespread availability ensures that customers can enjoy the unique flavors and delightful packaging of Chips BCBG wherever they go.

The design process involved extensive research and creativity. The team at Arome Agency conceptualized a range of characters that would perfectly represent each flavor. Using Illustrator, they brought these characters to life, adapting them to match the unique characteristics of each product.

One of the main challenges faced during the design process was to modernize the range without alienating existing customers. The team successfully achieved this by maintaining the essence of the brand while adding a fresh and innovative touch. The distinctive packaging design also helped Chips BCBG stand out from other chip packets, attracting new customers and expanding the brand's reach.

BCBG is a brand of crisps created by La Ducale in 2001. With their latest design, Chips BCBG, they have elevated the packaging game with their creative and original approach. The new range of characters adds a touch of elegance and fun to the product, making it a must-have for chip lovers.

This exceptional design has been recognized with the Bronze A' Design Award in Packaging Design in 2020. This prestigious award celebrates designs that exhibit strong technical and creative skills, contributing to improvements in quality of life. Chips BCBG's innovative packaging design truly makes the world a better place for snack enthusiasts.